Post by account_disabled on Mar 6, 2024 2:30:27 GMT -5
Again according to Statista, globally, in 2021 the time spent monthly on TikTok doubled compared to the previous year (+48%). Even according to Infinite Dial , among the American population alone there has been a constant and dizzying growth of users, with a percentage of 11% in 2020, 23% in 2021 up to 36% in 2022. Live Video and Professional Streaming Live Video and Professional Streaming saw massive diffusion during the period of restrictions related to the health emergency, establishing itself as a B2B content marketing trend and more. Live events have been replaced by content such as webinars , social live broadcasts and livestreams. Specifically, Demand Gen Repost's 2021 research found that more than half (53%) of marketers said webinars are the top-of-the-funnel format that generates the highest quality leads, and LinkedIn confirmed that since the beginning of 2020.
Live videos are also an excellent tool to use on Greece Telegram Number Data social media in B2C because they allow companies to maintain a direct relationship with users, launch new brands and products and collaborate with influencers and newspapers, for example in the takeover mode : the influencer for a limited period of time, for example the duration of an event, he directly manages the company's social network, thus speaking and relating in first person from the Brand page. This has several advantages : that of associating the Brand with the influencer and importing part of the influencer's fan base onto the brand's page. Content Marketing Trends: Live Video Infographics Infographics should also be included among the visual content marketing trends.
Graphic representations of information or processes that make it easier to understand. In infographics, the visual content prevails and a residual component is reserved for the text. They are used to support informative content , such as a very technical blog post or in guides, for the execution of procedures or processes that are not very intuitive or cumbersome. In other words, they are one of the preferred methods for quickly and immediately acquiring information on data and numbers. The trend of increasing use of visual content will continue, as research suggests: the 2021 HubSpot Blog Research found that 45% of marketers are already using infographics, while 38% plan to use them for the first time. time in 2022. Live streams on the platform have more than doubled, an increase of 158%. (LinkedIn, 2020). Consistently, the 2022 Content Marketing Institute research shows that, among the assets used by marketers in B2B , virtual events, webinars and online courses are used by 64% of respondents, ranking in third place, after short articles and post. Platforms such as Zoom, Google Meet, Microsoft Teams, Twitch, Zoho, Webex or StreamYard have therefore spread and seen a growing user base. These have become extremely popular tools in B2B content marketing strategies .
Live videos are also an excellent tool to use on Greece Telegram Number Data social media in B2C because they allow companies to maintain a direct relationship with users, launch new brands and products and collaborate with influencers and newspapers, for example in the takeover mode : the influencer for a limited period of time, for example the duration of an event, he directly manages the company's social network, thus speaking and relating in first person from the Brand page. This has several advantages : that of associating the Brand with the influencer and importing part of the influencer's fan base onto the brand's page. Content Marketing Trends: Live Video Infographics Infographics should also be included among the visual content marketing trends.
Graphic representations of information or processes that make it easier to understand. In infographics, the visual content prevails and a residual component is reserved for the text. They are used to support informative content , such as a very technical blog post or in guides, for the execution of procedures or processes that are not very intuitive or cumbersome. In other words, they are one of the preferred methods for quickly and immediately acquiring information on data and numbers. The trend of increasing use of visual content will continue, as research suggests: the 2021 HubSpot Blog Research found that 45% of marketers are already using infographics, while 38% plan to use them for the first time. time in 2022. Live streams on the platform have more than doubled, an increase of 158%. (LinkedIn, 2020). Consistently, the 2022 Content Marketing Institute research shows that, among the assets used by marketers in B2B , virtual events, webinars and online courses are used by 64% of respondents, ranking in third place, after short articles and post. Platforms such as Zoom, Google Meet, Microsoft Teams, Twitch, Zoho, Webex or StreamYard have therefore spread and seen a growing user base. These have become extremely popular tools in B2B content marketing strategies .