Post by sakibkhan50 on Feb 27, 2024 1:30:50 GMT -5
A few hours after the final of the 73rd edition which saw Marco Mengoni triumph , we take stock of a record edition (almost 2 million spectators and 61.8 percent share, totaling 50.4 million interactions on social media, up by 50% compared to the overall figure for the 2022 edition) and which fully accepted the challenge of the artistic director Amadeus : "My idea is to bring the party outside the Ariston theatre". Perhaps not everyone knows that the Italian Song Festival is held in Sanremo thanks to bicycles. The first edition was in fact organized in Versilia in 1947, it was then Angelo Nizza, a cycling enthusiast , who had the idea of "moving" during the golden years of Milan-Sanremo and the challenge between Fausto Coppi and Gino Bartali . The city of Sanremo was full of cycling enthusiasts who filled the Casino, and it was precisely this public success that convinced the manager to organize the Festival to attract tourists. The first Sanremo Festival took place in Sanremo on January 29, 195.
And everything else is the story we know. Nilla Pizzi on the stage of the Casino Party Hall during the third and final evening of the first edition of the Sanremo Festival, 31 January 1951 (LaPresse) Sponsors and initiatives in the city during the week Music but not only. The “Between stage and city” project presented by Rai Pubblicità in collaboration with the Municipality of Sanremo created a series of engaging and memorable events, thanks also to the participation of brands linked to hair care, Dyson , and skincare, Veralab , alongside from institutional partners such as Costa Crociere and Plenitude. The objective was to make the brands protagonists of the territory, integrating them perfectly into the communication of the Festival, creating opportunities for aggregation, launching important messages for the environment with an omnichannel strategy , capable of reaching different generations at any time of the day. How brands have animated the city of flowers Let's start from the Costa Smeralda ship Ecuador Mobile Number List which, in addition to hosting the performances of some artists during the Festival evenings, will also be an opportunity to increase tourism in Sanremo, hosting on board passengers who want to discover the area and live a 360° experience degrees.
To then talk about the initiatives related to the energy transition implemented by Plenitude . The Eni company has in fact contributed to powering the offices of the Ariston Theater with a photovoltaic system, has created a green carpet made of real grass which will be reused to enhance the green spaces of the city and to ensure nothing is missing at Forte Santa Tecla has installed “Feeling the energy”, a structure aimed at reiterating the importance of collaboration between people and nature. Vera Lab also deserves a special mention , the well-known brand of skin care products that animated Sanremo on board a personalized train that stopped at the symbolic places of the city, an opportunity for residents and tourists to experience a immersive experience and get to know the brand's products up close. And finally Dyson who brought his contribution with a message of inclusiveness by creating a pop up in Piazza Borea D'Olmo for all passers-by who wanted to take advantage of a free restyling service, taking the opportunity to feel at ease during the week of most important and long-running event in Italy. the Vera Lab train – photo taken from the brand's Instagram profile @veralab Sanremo close to Gen Z: the Generali balcony Everyone knows the famous balcony located in front of the Ariston, this year used by Generali
And everything else is the story we know. Nilla Pizzi on the stage of the Casino Party Hall during the third and final evening of the first edition of the Sanremo Festival, 31 January 1951 (LaPresse) Sponsors and initiatives in the city during the week Music but not only. The “Between stage and city” project presented by Rai Pubblicità in collaboration with the Municipality of Sanremo created a series of engaging and memorable events, thanks also to the participation of brands linked to hair care, Dyson , and skincare, Veralab , alongside from institutional partners such as Costa Crociere and Plenitude. The objective was to make the brands protagonists of the territory, integrating them perfectly into the communication of the Festival, creating opportunities for aggregation, launching important messages for the environment with an omnichannel strategy , capable of reaching different generations at any time of the day. How brands have animated the city of flowers Let's start from the Costa Smeralda ship Ecuador Mobile Number List which, in addition to hosting the performances of some artists during the Festival evenings, will also be an opportunity to increase tourism in Sanremo, hosting on board passengers who want to discover the area and live a 360° experience degrees.
To then talk about the initiatives related to the energy transition implemented by Plenitude . The Eni company has in fact contributed to powering the offices of the Ariston Theater with a photovoltaic system, has created a green carpet made of real grass which will be reused to enhance the green spaces of the city and to ensure nothing is missing at Forte Santa Tecla has installed “Feeling the energy”, a structure aimed at reiterating the importance of collaboration between people and nature. Vera Lab also deserves a special mention , the well-known brand of skin care products that animated Sanremo on board a personalized train that stopped at the symbolic places of the city, an opportunity for residents and tourists to experience a immersive experience and get to know the brand's products up close. And finally Dyson who brought his contribution with a message of inclusiveness by creating a pop up in Piazza Borea D'Olmo for all passers-by who wanted to take advantage of a free restyling service, taking the opportunity to feel at ease during the week of most important and long-running event in Italy. the Vera Lab train – photo taken from the brand's Instagram profile @veralab Sanremo close to Gen Z: the Generali balcony Everyone knows the famous balcony located in front of the Ariston, this year used by Generali