Post by jferdousy427 on Feb 20, 2024 3:40:06 GMT -5
Page speed varies greatly by region and device, so segment your baseline by campaign, geographical region and user device. Identify which of your pages are best and which are worst. Take immediate action if you’re losing a significant portion of your paid traffic to pre-abandonment: Spend more money on your best pages and less on your worst (even if only a temporary measure while you address the underlying cause) Disable mobile advertising if your bleed is worse on mobile (perhaps your pages aren’t mobile optimized or are not well optimized) Try to focus on the geographies.
where you’re getting the best results Now try to figure out the underlying Brazil Phone Number cause of the issue; hypothesize the cause(s) of the problems on the worst pages: Perhaps you’re using a deep-linked database-backed page as a landing page, and it’s not really fast enough to be one Perhaps your images are too heavy, or not optimized One or more third party services may be slowing your pages down or blocking the page load Experiment with eliminating the possible cause of the problem: Remove pixels/services from vendors who are slowing down your pages De-risk your pages by reducing your reliance on third parties (such as social networks that aren’t relevant to your audience) If your Development team .
can’t get to it quick enough, use a landing page tool (such as Unbounce) to create landing pages, and either switch back when you have fixed your pages or carry on (and get A/B testing and conversion metrics as an added bonus!) Continue to monitor the situation. Your website performance will always fluctuate. The closer an eye you have on the pages that are important to you, the more chance you have of mitigating the adverse effects of slow-downs in order to get the most out of your campaign and your budget. Understanding landing page pre-abandonment, and keeping it on your radar, will allow you to direct more of your media to pages that are good, less to those that are bad, and will help you to deliver better results .
where you’re getting the best results Now try to figure out the underlying Brazil Phone Number cause of the issue; hypothesize the cause(s) of the problems on the worst pages: Perhaps you’re using a deep-linked database-backed page as a landing page, and it’s not really fast enough to be one Perhaps your images are too heavy, or not optimized One or more third party services may be slowing your pages down or blocking the page load Experiment with eliminating the possible cause of the problem: Remove pixels/services from vendors who are slowing down your pages De-risk your pages by reducing your reliance on third parties (such as social networks that aren’t relevant to your audience) If your Development team .
can’t get to it quick enough, use a landing page tool (such as Unbounce) to create landing pages, and either switch back when you have fixed your pages or carry on (and get A/B testing and conversion metrics as an added bonus!) Continue to monitor the situation. Your website performance will always fluctuate. The closer an eye you have on the pages that are important to you, the more chance you have of mitigating the adverse effects of slow-downs in order to get the most out of your campaign and your budget. Understanding landing page pre-abandonment, and keeping it on your radar, will allow you to direct more of your media to pages that are good, less to those that are bad, and will help you to deliver better results .