Post by account_disabled on Feb 18, 2024 0:11:07 GMT -5
Let’s start out with an example from the real world… How a simple Landing Page copy tweak generated an 18.59% conversion lift This is a test I recently performed on the landing page for my free ebook 7 Universal Conversion Optimization Principles.. I was able to generate an 18.59% increase in downloads by simply tweaking one bullet point. conversion principles Click for full-size image At first glance you might be thinking, “Come on, man – changing a few words in one bullet point can’t have that much of an impact!” But if we dig a little bit deeper and look at the underlying test hypothesis, you’ll see that it really does make a lot of sense.
First off, the first bullet point holds a prominent position on the page, and Buy TG Database an analysis with Eyequant (a clever new tool that predicts how visitors will view your landing pages) suggested that the first few words of this bullet point would attract initial attention from visitors. Zeroing in on the first bullet point to increase conversions Secondly, I know from my own behavior that time is a barrier that impacts my decision every time I’m about to download a free ebook; I simply don’t have time to read all the stuff on my iPad. I figured that I couldn’t be the only person with this problem and that I might be able to increase conversions by emphasizing .
This sequence of thoughts resulted in the following hypothesis: By tweaking the copy in the first bullet point to directly address the ‘time barrier’, I can motivate more visitors to download the ebook and increase the conversion rate of the landing page. This test hypothesis led to tweaking the bullet copy, which in turn led to a significant increase in downloads. Why and when small changes have a major impact on conversion In order for any change to have an impact on conversion, it must first have an impact in the mind of the prospect.
First off, the first bullet point holds a prominent position on the page, and Buy TG Database an analysis with Eyequant (a clever new tool that predicts how visitors will view your landing pages) suggested that the first few words of this bullet point would attract initial attention from visitors. Zeroing in on the first bullet point to increase conversions Secondly, I know from my own behavior that time is a barrier that impacts my decision every time I’m about to download a free ebook; I simply don’t have time to read all the stuff on my iPad. I figured that I couldn’t be the only person with this problem and that I might be able to increase conversions by emphasizing .
This sequence of thoughts resulted in the following hypothesis: By tweaking the copy in the first bullet point to directly address the ‘time barrier’, I can motivate more visitors to download the ebook and increase the conversion rate of the landing page. This test hypothesis led to tweaking the bullet copy, which in turn led to a significant increase in downloads. Why and when small changes have a major impact on conversion In order for any change to have an impact on conversion, it must first have an impact in the mind of the prospect.