Post by account_disabled on Jan 23, 2024 5:25:07 GMT -5
If you react to something “sharp” tomorrow, then consider that you did not react at all. How does the emotional component influence the choice of a brand before purchasing? There is a trend. Many argue that the 21st century is characterized by the fact that people, first of all, buy with their hearts. Gradus Research conducted a study called “Consumer Trends”, where they determined that 69% of consumers in Ukraine choose and buy Ukrainian brands.
According to Proxima Research Buy Bulk SMS Service an agency that studies the pharmaceutical industry) during 2022, the same trend was observed in the Ukrainian pharmaceutical market. The main factors are the availability of Ukrainian domestic medicines and their quality. All large pharmaceutical companies, not only Darnitsa, have GMP certificates ( Good Manufacturing Practice or Good Manufacturing Practice - editor's note ), which affects consumer confidence.
If we talk about global companies, then the termination of the company’s activities in Russia is important for the Ukrainian consumer. According to the study, 60% of consumers have completely or partially abandoned the products of international brands that continue to operate in the aggressor country. Previously, Darnitsa’s positioning was based on a message about “experience and trust in 16 countries of the world.” But the war changed everything.
According to Proxima Research Buy Bulk SMS Service an agency that studies the pharmaceutical industry) during 2022, the same trend was observed in the Ukrainian pharmaceutical market. The main factors are the availability of Ukrainian domestic medicines and their quality. All large pharmaceutical companies, not only Darnitsa, have GMP certificates ( Good Manufacturing Practice or Good Manufacturing Practice - editor's note ), which affects consumer confidence.
If we talk about global companies, then the termination of the company’s activities in Russia is important for the Ukrainian consumer. According to the study, 60% of consumers have completely or partially abandoned the products of international brands that continue to operate in the aggressor country. Previously, Darnitsa’s positioning was based on a message about “experience and trust in 16 countries of the world.” But the war changed everything.