Post by account_disabled on Dec 20, 2023 1:11:07 GMT -5
In the middle of June, a hundred Instagram enthusiasts gathered in the beautiful premises of the Opero coworking space for the already traditional Instameet professional conference. A lot of people caught on to the claim "meeting the best Instagrammers from the Czech Republic and Slovakia", so tickets were sold out weeks before the event itself. We have prepared for you a summary of the most interesting things that stuck in our memory even without detailed notes. Is Instagram rolling over Facebook? Pavel Němejc from Socialbakers explained why the conference itself is about Instagram in the very first lecture . Although the largest audience is still on Facebook, Instagram clearly surpasses it in the amount of interactions that really move the online world.
His first words also belonged to Czech C Level Executive List influencers, more than half of whom have a business profile with detailed analytics, and it can therefore be judged that their Instagram partially feeds them. Of course, it was also about sponsored content , among the most mentioned brands according to Socialbakers are HM, Zara, Footshop, NYX, Lush or NA-KD. The question remains, however, how many of these mentions are really sponsored and what is just sharing information towards followers to avoid questions. image Honza Ryšánek from WMC Gray talked about the fact that Instagram is also the most addictive network and what pitfalls it can have . Few of us go through the history of our posts a few years back, when social networks were in their infancy and we were learning with them by sharing every little thing.
And most of these little things you would certainly not release into the world today, yet they are indelibly written in the waters of the Internet and anyone can fish them out on you at any time. Be careful. Sometimes it's worth oiling it, at least for your better feeling. Instagram = Influencers But since today Instagram is mainly about influencers, Instameet also addressed them in almost every lecture . So let's look further in this direction. Jan Jelínek from McCann presented himself with a great case study #INSTAudit . What is the best (and cheapest) way to find out what is interesting for visitors to a particular region, what is worth it, and what, on the other hand, is not necessary to draw attention to? At McCann, they gathered a few influencers, prepared an app for them with tips and let them try everything the region has to offer. In a few days, so much authentic content was created on Instagram that almost two million would have been paid for in advertising. It turns out that sometimes a simple idea really is enough to create a global campaign.
His first words also belonged to Czech C Level Executive List influencers, more than half of whom have a business profile with detailed analytics, and it can therefore be judged that their Instagram partially feeds them. Of course, it was also about sponsored content , among the most mentioned brands according to Socialbakers are HM, Zara, Footshop, NYX, Lush or NA-KD. The question remains, however, how many of these mentions are really sponsored and what is just sharing information towards followers to avoid questions. image Honza Ryšánek from WMC Gray talked about the fact that Instagram is also the most addictive network and what pitfalls it can have . Few of us go through the history of our posts a few years back, when social networks were in their infancy and we were learning with them by sharing every little thing.
And most of these little things you would certainly not release into the world today, yet they are indelibly written in the waters of the Internet and anyone can fish them out on you at any time. Be careful. Sometimes it's worth oiling it, at least for your better feeling. Instagram = Influencers But since today Instagram is mainly about influencers, Instameet also addressed them in almost every lecture . So let's look further in this direction. Jan Jelínek from McCann presented himself with a great case study #INSTAudit . What is the best (and cheapest) way to find out what is interesting for visitors to a particular region, what is worth it, and what, on the other hand, is not necessary to draw attention to? At McCann, they gathered a few influencers, prepared an app for them with tips and let them try everything the region has to offer. In a few days, so much authentic content was created on Instagram that almost two million would have been paid for in advertising. It turns out that sometimes a simple idea really is enough to create a global campaign.